Business Competitive Intelligence Major
Success in business depends on understanding both the competition and the business' environment. Students in the Business Competitive Intelligence Major learn research and analysis, combining them with an understanding of business models vital to an organization's strategy and growth. The Mercyhurst Business Competitive Intelligence program prepares students for careers as research analysts for business and industry.
The business competitive intelligence analyst will be the person business executives turn to in order to uncover future growth opportunities, to identify advantages over competitors, and to predict industry trends and market demand.
Business Competitive Intelligence Core Requirements
- Acct 101 Principles of Accounting I
- Acct 102 Principles of Accounting II
- Badm 310 Business Law I
- Badm 350 Business Ethics
- Badm 405 Business Policy & Strategy
- Badm 420 Seminar in Business Etiquette (1 Credit)
- Econ 105 Macroeconomics
- Econ 106 Microeconomics
- Econ 406 Managerial Economics
- Fin 350 Financial Management
- Mgmt 120 Principles of Management
- MiS 110 Advanced Computer Applications
- Mktg 162 Principles of Integrated Marketing
Business Competitive Intelligence Major Requirements
- Comm 180 Business & Professional Communication
- Mktg 200 International Marketing Management
- Mktg 357 Marketing Research
- Mktg 475 Marketing Internship OR
- Riap 475 Riap Internship
- Riap 177 Introduction to Intelligence Analysis
- Riap 178 Advanced Intelligence Analysis
- Riap 300 Competitive Intelligence
- Riap 365 Advanced Competitive Analysis
Choose One of the Following:
- Mis 120 3D Programming & Animation
- Mis 125 Visual Basic Programming I*
- Mis 126 Programming I*
- Mis 280 Introduction to Internet Programming*
*prerequisite
Students will also be required to take Math 109, a common core requirement.