Business Marketing Major
The business marketing major provides students with a solid foundation in all areas of business administration and the practical and theoretical background necessary to address issues related to product development, product pricing strategies, distribution channels, and product promotion.
Our specialized and rigorous courses prepare students to pursue careers in retail and sales management, marketing research, advertising and promotion, product development, and industrial marketing.
In addition to the college core, business marketing majors are required to complete the following courses:
Business Core Classes
- Acct 101 Principles of Accounting I
- Acct 102 Principles of Accounting II
- Badm 310 Business Law I
- Badm 350 Business Ethics
- Badm 405 Business Policy & Strategy
- Badm 420 Seminar in Business Etiquette (1 Credit)
- Econ 105 Macroeconomics
- Econ 106 Microeconomics
- Econ 406 Managerial Economics
- Fin 350 Financial Management
- Mgmt 120 Principles of Management
- MIS 110 Advanced Computer Applications
- Mktg 162 Principles of Integrated Marketing
Business Marketing Major Requirements
- BADM 285 Global Operations & Supply Chain Management
- MKTG 200 International Marketing Management
- MKTG 301 Consumer Behavior
- MKTG 327 Retail Management
- MKTG 347 Advertising & Branding Strategies
- MKTG 357 Marketing Research
- MKTG 406 Marketing Management
- MKTG 475/495 Marketing Internship/Co-op
Recommended Electives
- BADM 250 Entrepreneurship
- MIS 170Electronic Commerce