Sport Business Management Concentration
The business of sport is one of the largest industries in the United States. Today's sport business managers need to have skills in the areas of planning, budgeting, managing, marketing, and leading organizations whose focus is on the sport industry. The curriculum of the sport business management concentration will prepare you for leadership roles in professional and amateur sports, school and college sports programs, the sporting goods industry, the sports news media, resorts, military and social agency sports programs, health and fitness clubs, and sport marketing and consulting firms.
Concentration Requirements
Upon completion of the business core, students in the marketing concentration are required to take the following courses:
- Acct 210 Managerial Accounting
- Mgmt 326 Human Resource Management
- Mktg 347 Advertising and Branding Strategies
- Smkt 102 Introduction to the Sport Industry
- Smkt 205 Facility Management
- Smkt 302 Event Development and Management
- Smkt 303 Sport Public Relations
- Smkt 306 Contemporary and Gender Issues in Sport
- Smkt 390 Sport Governance
You may also choose to enroll in the following courses:
- Badm 350 Business Ethics
- Comm 180 Business and Professional Communication
- Smkt 475 Sport Business Management Internship