Integrated Marketing Major
If you've been having a difficult time choosing between majors in communication, business, marketing, advertising, public relations or graphic design, Integrated Marketing may be your solution!
The Integrated Marketing major at Mercyhurst College borrows from a variety of fields to prepare you for a career in agencies and organizations where the lines between marketing, advertising, communication and public relations have blurred and skills in each of the areas is needed. In fact, research shows that graduates who have skills in advertising, marketing, communications and public relations are in high demand.
This program will provide you with a background in each of the areas and the knowledge to integrate each of the components into a well orchestrated plan that, in your senior year, will be presented to a real client with a real opportunity.
Taught by professors who have on-the-job experience, you won't just learn from books, you'll learn from real-life examples, in-class simulations, work with clients and on-the-job experience in your internship.
Business Administration Requirements
- Acct 102 Principles of Accounting II - Managerial
- Badm 405 Business Policy and Strategy
- Badm 420 Seminar in Business Etiquette
- Econ 105 Macroeconomics
- Econ 106 Microeconomics
- Math 109 Statistics
- Math 209 Statistics II or Math 160 Business/Applied Calculus
- Mgmt 120 Principles of Management
- MIS 110 Advanced Computer Applications
- Mis 170 E-Commerce
Marketing Requirements
- Mktg 162 Principles of Integrated Marketing
- Mktg 301 Consumer Behavior
- Mktg 317 Sales Management
- Mktg 347 Advertising and Branding Strategies
- Mktg 357 Marketing Research
- Mktg 406 Marketing Management
Graphic / Web Design Requirements
- Art 220 Introduction to Graphic Design
- Art 221 Digital Imagery
- Art 320 Type and Publication Design
- Art 321 Introduction to Website Design
Strategic Communication Requirements
- Comm 180 Business and Professional Communication
- Comm 230 Principles of Public Relations
- Comm 315 Communication Techniques
- Comm 392 Communication Campaigns