The Walker School of Business

Sport Business Management Major

The business of sport is one of the largest industries in the United States. Today's sport business managers need to have skills in the areas of planning, budgeting, managing, marketing, and leading organizations whose focus is on the sport industry. The curriculum of the sport business management major will prepare you for leadership roles in professional and amateur sports, school and college sports programs, the sporting goods industry, the sports news media, resorts, military and social agency sports programs, health and fitness clubs, and sport marketing and consulting firms.

Sports Business Management Core Requirements

  • Acct 101 Principles of Accounting I
  • Acct 102 Principles of Accounting II
  • Badm 310 Business Law I
  • Badm 350 Business Ethics
  • Badm 405 Business Policy & Strategy
  • Badm 420 Seminar in Business Etiquette (1 Credit)
  • Econ 105 Macroeconomics
  • Econ 106 Microeconomics
  • Econ 406 Managerial Economics
  • Fin 350 Financial Management
  • Mgmt 120 Principles of Management
  • Mis 110 Advanced Computer Applications
  • Mktg 162 Principles of Integrated Marketing

Sport Business Management Major Requirements

  • Mgmt 206 Human Resource Management
  • Mktg 347 Advertising & Branding Strategies
  • Smkt 102 Introduction to the Sport Industry (Freshmen & Sophomores Only)
  • Smkt 203 Legal Aspects of SPort
  • Smkt 205 Facility Management (Junior Standing)
  • Smkt 303 Sports Public Relations (Junior Standing)
  • Smkt 306 Contemporary & Gender Issues in Sport
  • Smkt 390 Sport Governance (Senior Standing, Juniors with Permission)

Choose 1:

  • Smkt 302 Event Development and Management OR
  • Hmc 205 Introduction to Event Management

Recommended Electives

  • Comm 180 Business and Professional Communication
  • Smkt 475 Sport Business Management Internship

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